60 Days of Halloween – Water!

This past weekend while I was doing our grocery shopping, I happened upon these little beauties. I didn’t notice until I got home how they were being marketed, let’s take a look:

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Sorry, my flash wasn’t working when I took this photo. This is Nestlé’s Pure Life Water 24 pack all dressed up for Halloween! Some manufacturers re-brand their products with a “Halloween-y” outer package but leave the inner packaging as normal to save money. Not Nestlé as you will see:

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What’s neat is that each side of the outer package shows the different bottles available within. I like the Spanish side with the “Day of the Dead” bottle and the phrase, “Botellas Monstruo” sounds much more sinister.

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The other side shows an orange moon with silhouettes of an older sibling in witch attire taking a younger sibling to a ramshackle house. Their dog is along for the ride as well as bats flying around.

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Here’s the surprise -24 Trick-Or-Treat Bottles. Giving out healthier snacks is kind of frowned upon when it comes to Halloween, I mean which would you rather get a bag of granola or the holiest of holies – a Reese’ Peanut Butter Cup? This I would give a pass to even though it is healthier because the labels are just too cool:

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There are a few that match the outer labels – the Pumpkin, the Mummy, the “Day of the Dead” one (really cool!), and Frankenstein’s Monster. But there are two additional ones in the pack I got, a witch, & a skull. I’m thinking the skull didn’t make the outer packaging because who wants to associate their water with a skull? I haven’t found a Black Cat yet, I wonder if it’s a “chase” bottle where only a certain amount of packs got one.

I paid $3.33 for the 24 pack, which works out to about 14 cents each. A little pricey for giving away to Trick or Treaters at Halloween, but might be the right price for a party (cheaper than a can of soda)…

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One response

  1. […] give you Sun Maid’s Yogurt Raisins. I mentioned on an earlier post about how manufacturers often change their packaging to correspond to a given holiday or season and […]

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